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David vs Goliath.

 Poster: A snowHead
Poster: A snowHead
For the last few years the new, boutique brands have had a nibble, even a collective bite out of the Ski Market. Looking around at what the big 5 are now doing, looks like they're setting themselves up to take back thier share, better quality goods, innovation and seemingly investment looks to be the trend over the next few years. Salomon are an excellent example of this, lost their way in Snowsports between 2002 and say, now. Back in full force with awesome, high quality and consistent products. Back to their best? No beyond that IMO.

Great to watch the market; too and fro. Competition being the best driving force, the boutique brands have kicked them where it hurts, but the giants don't seem to be ready to let them kick twice.
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 Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
I've been out of ski equipment reporting for a very long time, but it's worth noting that (the late) Georges Salomon is said to have built his company - which was founded by his father making steel edges for wooden skis after the second world war - by adopting first world war military strategy. I don't think he used horse-drawn guns, but there might be some clues in what he was up to ... if anyone wants to reconstruct his strategy for the future.


Last edited by Obviously A snowHead isn't a real person on Sat 1-12-12 17:16; edited 1 time in total
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 Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
CH2O, interesting, the big boys have only themselves to blame, they sweated the products for years, getting away with a quick paint job and sponsorships instead of serious investment in development. I suspect the revolving door of ownerships, had a lot to do with it. Good to hear they are ploughing a bit more back in to the products. Marks would have called it decadence.
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