 Poster: A snowHead
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Ski Scotland, the promotional body of the Scottish ski areas, is offering 25 season tickets to all 5 centres for £369 each. It's a test marketing exercise.
With some meterorologists forecasting a colder-than-recent winter, the operators of Cairngorm (Aviemore's mountain) are optimistic, though their own forecasts of skier numbers are dramatically reduced. The mountain is budgeting for only 48,000 visits this winter, down from 150,000 a few years back.
This report from Scotland on Sunday.
Anyone tempted to buy one of those (very exclusive!) tickets?
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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I'm not interested as I don't live close enough to benefit, but how do this price compare to an individual season pass to Cairngorm for example?
I'd like a bit more flexibility with the season pass arrangements across the Tarantaise valley. A Paradiski season pass does give a couple of days in Espace Killy, La Ros, St Foy, but it would be nice if there were more days available, or better still no limits at all.
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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Sure, it'd be great to have a season ticket to all ski areas in Europe but realistically I guess individual resorts - particularly the most successful ones - want to control their lift capacity in relation to their accommodation capacity. And the regions involved probably don't want too many people driving all over the place to take sample days on unconnected lift systems.
One could, in theory, have a pass that allowed entry to all London cinemas or theatres. But with commercial rivalry - and the complex accounting involved - I think it's actually surprising how much cooperation goes on between competing ski resorts.
Last edited by Well, the person's real but it's just a made up name, see? on Sun 16-10-05 11:27; edited 1 time in total
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David Goldsmith, yes, I understand why it's unlikley to happen, although that doesn't stop me from wanting one! Aren't there area passes for several of the (unconnected) Swiss resorts?
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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Actually, yes, there was news of one about a week ago. I forget which Swiss resorts are involved. Many Swiss lift companies are reported to be unprofitable so it probably makes sense for them to pool marketing and revenues, and boost numbers.
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| Quote: |
but how do this price compare to an individual season pass to Cairngorm for example?
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A Cairngorm season ticket bought before 31st September is/was £250
A Glenshee season ticket bought before 31st October is £200
As usuall though the marketting is crap - I'm a season ticket holder for Cairngorm and first I heard about this was today on Winterhighland.com and it has been announced after the last date for cheap Cairngorm tickets and probably after a lot of season ticket holders at most Scottish resorts will already of purchased their ticket. Perhaps that was the aim!
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