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Swiss ski racing faces financial crisis

 Poster: A snowHead
Poster: A snowHead
Swiss Ski, the national racing association, is facing a sponsorship shortfall of 1.25 million Swiss francs ... just 9 days before the World Cup racing season starts in Soelden, Austria.

Last season the Swiss team failed to achieve a single victory on the World Cup circuit, but the prospect of the 2006 Winter Olympics in four months is focusing national spirit to do better. A national advertising campaign to 'save Swiss racers as an endangered species' is underway.

This report on the financial problems from Sports Illustrated.

The public campaign to raise funds for the Swiss team is covered in this snowHeads thread.
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