 Poster: A snowHead
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The ski market saw its third year of declining sales, with the number of skiers down 5% for the 2010/11 season.
However, tour operators increased their share of the ski market, according to the Crystal Ski Industry Report 2011.
The fall in the market follows two years of decline of 13.3% and 11% respectively and figures show the number of skiers travelling abroad last winter fell by 16,600 to 910,900.
The late Easter this year, when some resorts had closed for the season, combined with below average snowfall at the end of the season in the Alps and the fact that the extra public holidays around the Royal Wedding encouraged people to take sunshine spring holidays, created the ‘perfect storm’ for the ski industry, according to Crystal.
The independent travel sector showed the biggest fall (by 8.2% to 270,200 skiers, down from 294,300) predominantly as a result of the continuing increase in flight and ski carriage costs.
The schools market also experienced a reduction in volume for the second year, with a fall of 3.7%, similarly affected by the Easter shift.
France continues to be the most popular country with British skiers, accounting for 32.5% in the 2010/11 season.
However, this is the third consecutive year of fall in market share (down from 33.2%) predominantly due to the ongoing perception of high prices in resort.
Austria increased its market share to 26.7% from 25.6% and Italy's market share was flat at 14.1%.
Andorra increased its market share to 6.4% from 6%.
Switzerland's 6% share is relatively steady and North America's 4.6% share has dropped slightly due to additional flight costs driven by fuel and Air Passenger Duty (APD).
Bulgaria also saw a small increase to 4%, thanks to its comparatively low prices, while the small countries sector shrunk by 0.4% reflecting erratic snow conditions.
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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Hmm at least 3rd thread on the same subject - and besides TUI's PR fluff what makes for compelling evidence that it will bounce back?
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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radar, as fatbob says, this is the 3rd thread - the first is here, the second, with very interesting posts by Simon Cross and James Cove, is here
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You need to Login to know who's really who.
You need to Login to know who's really who.
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| Quote: |
below average snowfall at the end of the season in the Alps and the fact that the extra public holidays around the Royal Wedding encouraged people to take sunshine spring holidays...
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It did indeed!! Tignes and Val Thorens were fantastic - and very sunny  !!
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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You'll need to Register first of course.
You'll need to Register first of course.
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achilles, 
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i would have expected the tour ops to increase there stake this season, as the year before a lot on indepenent skiers caught colds with cheap flights been cancelled due to weather in UK, guess your on a safe bet with a tour op, who has a party of travellers to bring home, so they will always get you out there!!!!!!!
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cockerhoop, Don't kid yourself - if the real disruptions had been at peak season and at TO heavy airports like LGW lots of people would have been screwed over as TOs can't do anything when airport operators cock up as royally as BAA did at LHR last December. Who'd want to go on a package holiday that eventually departed on the Thursday, returning Saturday with a few days spend on an airport floor as a warm up?
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You'll get to see more forums and be part of the best ski club on the net.
You'll get to see more forums and be part of the best ski club on the net.
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| fatbob wrote: |
| Hmm at least 3rd thread on the same subject - and besides TUI's PR fluff what makes for compelling evidence that it will bounce back? |
1. More favorable public-holiday timings;
2. The overall decline slowed in 2010 / 2011, suggesting a U-shaped recovery in 2011 / 2012;
3. Credit markets improving for easier borrowing;
4. The UK Olympics feelgood factor in H1 2012.
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1. More favorable public-holiday timings; i.e.what, in the winter ?
2. The overall decline slowed in 2010 / 2011, suggesting a U-shaped recovery in 2011 / 2012; ah, the old U model.
3. Credit markets improving for easier borrowing; yes, last time I went to the credit market they were throwing it away
4. The UK Olympics feelgood factor in H1 2012. Oh yes, Olympics in H1 12 make me feel good, therefore I'll book a holiday in Q3/Q4 11.
Duh.
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FAQ
