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Why would the founder of a circus take a 10% stake in a ski resort?

 Poster: A snowHead
Poster: A snowHead
Guy Laliberté is the founder and executive officer of Cirque du Soleil, one of the great phenomena in the history of circus (capable of packing the Royal Albert Hall).

He's taken a 10% stake in the Le Massif de Charlevoix skiing and leisure centre, near Quebec.

This report from The Montreal Gazette.

In doing so, he's formed a collaboration with a former business partner in the circus, Daniel Gauthier, who has been developing the resort.

Guy Laliberté's history is interesting, according to Wikipedia:

Quote:
Starting out as an accordion player, stiltwalker and fire-eater; Laliberté created his circus which is a synthesis of all circus styles around the world. In 2006, this 95% share holder of the 1.2 billion dollar Cirque Du Soleil was named the Ernst & Young Entrepreneur of the Year ...

... Guy Laliberté left home at age 18 to hitchhike across Europe working as a street performer. He claims spending his first night in London on a public bench at the corner of Hyde Park with his backpack, two accordions, a mouth organ, spoons, a jaw harp and less than $1,000 in his pocket. During the course of his travels Laliberté met many other sidewalk showmen along major tourist attractions. He lived hand-to-mouth, and learned the art of fire-breathing and stilt-walking, working for small change to pay basic supplies.


With showmen of this calibre becoming snowmen, there could be an interesting future for Le Massif de Charlevoix.

Anyone skied it?
snow report



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