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Rossignol suspends ski production in fight for profitability
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Poster:
A snowHead
Poster:
A snowHead
The new US-Australian owners of Rossignol skis have suspended production for two months until 1 April to clear unsold stocks and restore profitability to its factories.
The company lost 50 million Euros last year on a turnover of 270 million. Its owner since 1956 - Laurent Boix-Vives - sold the company to Quicksilver for 360 million Euros in 2005, but Rossignol was sold on to Macquarie Bank (Australia) and Jarden (US brands group) for 40 million, three months ago. The company was founded in 1907 by carpenter Abel Rossignol.
This report by Astrid Wendlandt from
Guardian.co.uk
Look out for very good deals on skis in the coming months - this article suggests that several leading brands may be similarly overstocked at present.
Obviously
A snowHead
isn't a real person
Obviously
A snowHead
isn't a real person
Do ski manufacaturers churn volume out this time of year - surely they are in preproduction for next year? Sounds like all they are doing is not making until they have orders rather than producing speculatively based on forecast. Impact - new skis later into the shops next season, not necessarily bargains on this year's stuff?
Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
I think it's a lot more drastic than that. The article above states:
Quote:
To stem losses, Rossignol has stopped producing skis, boots and bindings for two months until April 1 to get rid of unsold stock and avoid building up inventory, putting some 700 people, or almost half of its staff, out of work.
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Quote:
Look out for very good deals on skis in the coming months
Buy one get second half-price
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