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"One in three skiers have poor insurance"

 Poster: A snowHead
Poster: A snowHead
Halifax General Insurance estimate that a third of British skiers and boarders will not have appropriate insurance this winter. They believe that the rise of no-frills low-cost travel is encouraging people to skimp on their cover, or forget to check that the cover is adequate...

This report from The Scotsman. A couple of points from the article:
Quote:
Around 2.65 million Brits will head to the slopes, yet a third of these will not have proper insurance cover, according to Halifax General Insurance.

At least 1.62 million would like to try out sports such as snow boarding or paragliding, yet two-thirds of these would have a go without checking their policy covered such activities.

This is the second time today (the other being the report on the sliding Dollar, and Brits skiing in the US) that I've seen a statistic that seems wildly inaccurate. "2.65 million Brits" is at least double the figures generally quoted for the ski population of the UK. Where do they get this data?
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 Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
Quote:
This is the second time today (the other being the report on the sliding Dollar, and Brits skiing in the US) that I've seen a statistic that seems wildly inaccurate. "2.65 million Brits" is at least double the figures generally quoted for the ski population of the UK. Where do they get this data?


I expect their market researchers ring up a small, what they think is representative, sample of people and ask if they'd mind answering questions about recreational activities or holidays. Those that humour them to the end, as the questions zero in on skiing, will be biased to those interested in the subject. The researchers will then multiply up to the population of the UK, and forget to do a reality check on the answer.

Sorry if there are genuine market researchers out there and I'm maligning your colleagues' professional standards -- it's just my guess as to how this figure may have come about.
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 Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
Maybe its 2.65 million ski holidays rather than distinct skiiers, as many people take two (or more) ski holidays Puzzled
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 You need to Login to know who's really who.
You need to Login to know who's really who.
78% of statistics are made up on the spot. Wink
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 Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
Meister Jäger, Laughing and, as Churchill said, "there's lies, damned lies and statistics"
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