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BBC: Fresh snow boosts Alpine ski industry

 Poster: A snowHead
Poster: A snowHead
Quote:
The snow has come at an ideal time with half-term holidays across Europe. The European ski industry hopes it will help salvage its tarnished image - some people are beginning to think of the Alps as having a problem with snow.

Bad press, bad for business

"All the stories in the press earlier this winter about the poor snowfalls did damage to the ski industry as there is now a widespread perception there is no snow," said Toby Mallock, the commercial director of the Verbier ski school, European Snowsport.

There are many myths and misconceptions prompted by concerns about global warming and the effect it may have on the ski industry.
"It's a little reported fact that last winter in the Alps, it was actually the coldest for over two decades. Everyone thinks the Alps are just getting warmer and warmer," said Olivier Roduit, a Swiss mountain guide.

This Christmas, wide sections of the media reported on the poor snow conditions in the Alps, blaming it on high temperatures. Not true.
It was well below zero in many resorts but it simply did not snow. The temperature had little to do with it.

http://news.bbc.co.uk/2/hi/europe/6373571.stm
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 Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
Cue Stanton and Whitegold. Laughing Laughing Laughing Laughing Laughing
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 Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
In 23 years of skiing, this was the first season I have ever been rained on..
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 You need to Login to know who's really who.
You need to Login to know who's really who.
bh1 wrote:
Cue Stanton and Whitegold. Laughing Laughing Laughing Laughing Laughing


Didnt I say It would come Mid February onwards & I did also say it would bring alot of Avalanches Smile


Last edited by You need to Login to know who's really who. on Mon 19-02-07 12:49; edited 1 time in total
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 Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
professorpool, you've been lucky, then.
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 You'll need to Register first of course.
You'll need to Register first of course.
Will it be full-house before the end of the day?
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