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Ski Scotland plans new campaign
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Poster:
A snowHead
Poster:
A snowHead
A promotional drive extolling the virtues of Scottish skiing, via a brochure covering all the major ski areas, is being planned.
Quote:
Ruth Pettigrew, Snowsport Scotland’s Highland development officer, said: "Next season is looking very positive, as there are many programmes and events planned at all of the ski areas.
Quote:
A spokesman for Ski Scotland said yesterday: "The brochure will be distributed throughout Scotland, England and Ireland in increased numbers in an attempt to capitalise on all five centres being open, and entice more skiers and boarders back to Scottish slopes."
If there's some snow....
Scotsman article
Obviously
A snowHead
isn't a real person
Obviously
A snowHead
isn't a real person
There's now been an unreliable history of snow conditions up in Scotland stretching back 15 years, with particular problems over the past 10 years (in which no more than 2 to 3 winters have really been winners). The people involved in the buy-outs of Glenshee and Glencoe must be acutely aware of the challenge but have presumably set their business plans on conservative projections on how much snow is going to fall.
Cairngorm has regrettably said that it plans to open only a limited proportion of its lift network next winter, but hopefully they're maintaining all lifts. I mean, what if nature surprised us all this coming December?
Anyay, best of luck to all concerned for a change in luck.
Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
The lifts cairngorm are opening are the core uplift, which provide uplift to the whole mountain barring the Aonach Bowl. I think I heard something about if need-be they will open further uplift on demand or to take strain off some lifts.
The Ski Scotland brochure is printed annually, but I don't think many people are aware of it and certainly I have only ever seen it in Blues The Ski Shop in Edinburgh but this year Ski Scotland plan to widely distribute them.
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Quote:
A spokesman for Ski Scotland said yesterday: "The brochure will be distributed throughout Scotland, England and Ireland in increased numbers in an attempt to capitalise on all five centres being open, and entice more skiers and boarders back to Scottish slopes."
Obviously not interested in attracting visitors from Wales then...
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