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Arc'teryx - How it's made
 Poster: A snowHead
Poster: A snowHead

Maybe it's because Arc'teryx gear is made* in North Van and I live here, but despite being marketing stuff, I thought this was pretty good https://arcteryx.com/ca/en/explore/whoweare - especially the video (scroll right about half way) on the "inspiration" section https://arcteryx.com/ca/en/explore/whoweare/inspiration#intro - Coastal Range is amazing snowHead snowHead Cool

Indicative of why Arc'teryx stuff really works; good gear, good company**. Already tested mine today in the local climate!








*OK, designed in North Van snowHead
**I don't work for Arc'teryx by the way, but feel I (should!) own a sizeable part of the company due to my substantial investment in Arc'teryx gear wink
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 Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person

Wow! I know they must have a decent budget for marketing, but that is outstanding cinematography!
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 Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?

Site must be designed for superfast broadband. I can't access anything.
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 You need to Login to know who's really who.
You need to Login to know who's really who.

mitcva wrote:
Site must be designed for superfast broadband. I can't access anything.

Both links work for me.
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 Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.

Yeah, it's probably me. I am allergic to IT.
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 You'll need to Register first of course.
You'll need to Register first of course.

Amer is going for the "Patagonia" end of the market with Arc, with a Canadian spin rather than Californian.
I guess Pat probably has an older demographic and is more "hippie" than technical, and there's clearly space in that place as the market shifts more "off piste".
To be fair I think their R&D still comes out of North Van, not Helsinki. On balance I prefer Helsinki beer, if you exclude Micro Breweries.

A well produced video, lots of drone usage.
From a marketing perspective, their target demographic is likely people who use modern systems.

--
My own Coastal Range buddies are switching to Arc this year. They'd probably have done it before but for some personal connections with the previous supplier.
I'm looking forward to some shiny new Gore-Tex with a slimmer fit wink
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 Then you can post your own questions or snow reports...
Then you can post your own questions or snow reports...

philwig wrote:
...
To be fair I think their R&D still comes out of North Van, not Helsinki. On balance I prefer Helsinki beer, if you exclude Micro Breweries.


There is a pretty good small brewery/tap-house right next to the Arcteryx HQ http://deepcovecraft.com/index_wp.php/ - maybe this also helps the R&D process? wink
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