 Poster: A snowHead
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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What an odd thing to do...
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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Watch the full 10 minute one, much more interesting....pretty cool Red Bull marketing stunt, most interesting thing I've seen with regard to F1 for years!
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You need to Login to know who's really who.
You need to Login to know who's really who.
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A bit like F1 of old...crowds right up against the action with naff all safety barrier in between. As someone old enough to remember Group B rally cars it does look a bit scary - especially with no 50km/h limit for running with snow chains!
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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Cool. Amazing that they got the piste flat enough. Surely they must have raised the suspension?
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You'll need to Register first of course.
You'll need to Register first of course.
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Not sure I would want to be standing so close to the track & also those snow chains must something special !!
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You'll get to see more forums and be part of the best ski club on the net.
You'll get to see more forums and be part of the best ski club on the net.
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That looked like fun  . Hard to tell how fast he was going but probably not that fast really. Note the change from studded tyres to non-studded with chains.
Could be an idea to spice up F1; have one round on a snow/ice circuit. All cars do 5 laps in turn (starting order in championship order) and points awarded for fastest time. All drivers gain points.
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A guy at work asked a question whilst we were watching this...."How do Red Bull make their money?"....mmm not an easy answer but they sure spend a lot on marketing/advertising.
They sell a great deal of energy drinks and have a PPV TV station but beyond that I'm not sure - how does that enable them to fund F1, just about every extreme sport going, Salzburg Red Bull FC, Felix Baumgartner, air stunt races, Huttenrallye etc etc..... is it Austrian government backed maybe?
Its a damn cool brand, I'd like to understand more.....Audi (and to a lesser extent BMW) has a similar brand image but they sell tens of millions of high-end cars, is there really so much money in energy drinks?! 
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snowHeads are a friendly bunch.
snowHeads are a friendly bunch.
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they sell 5 billion cans a year, at a quid a go and say 50% margin thats 2.5billion gross profit per year
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And love to help out and answer questions and of course, read each other's snow reports.
And love to help out and answer questions and of course, read each other's snow reports.
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| Markymark29 wrote: |
Its a damn cool brand, I'd like to understand more.....Audi (and to a lesser extent BMW) has a similar brand image but they sell tens of millions of high-end cars, is there really so much money in energy drinks?! |
It's a marketing events company with a soft drink on the side. Think about it a can of product costs less than pennies to produce and retails at a higher price point than more traditional competitors. Yet Coke & Pepsi aren't known for having a parsimonious approach to marketing and still have plenty of profit to share with their bottlers. They need to spend almost nothing on innovation. Auto industry is relatively low margin by comparison.
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@hobbiteater, @Dave of the Marmottes, Mmm fair comment didn't appreciate the scale
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You know it makes sense.
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Wow, got to say the F1 car on the snow looks DULL, but the guys on the old planks being dragged behind the cars!! WOW now that is something to watch!!
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Otherwise you'll just go on seeing the one name:
Otherwise you'll just go on seeing the one name:
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Are those winter tyres?
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Poster: A snowHead
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@Orange200, Brilliant! 
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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Yes musher winter tyres, well branded sottozero at least
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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| Quote: |
Wow, got to say the F1 car on the snow looks DULL, but the guys on the old planks being dragged behind the cars!! WOW now that is something to watch!!
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+1
I bet Red Bull would probably sponsor if they could..!
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You need to Login to know who's really who.
You need to Login to know who's really who.
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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| Markymark29 wrote: |
A guy at work asked a question whilst we were watching this...."How do Red Bull make their money?"....mmm not an easy answer but they sure spend a lot on marketing/advertising.
They sell a great deal of energy drinks and have a PPV TV station but beyond that I'm not sure - how does that enable them to fund F1, just about every extreme sport going, Salzburg Red Bull FC, Felix Baumgartner, air stunt races, Huttenrallye etc etc..... is it Austrian government backed maybe?
Its a damn cool brand, I'd like to understand more.....Audi (and to a lesser extent BMW) has a similar brand image but they sell tens of millions of high-end cars, is there really so much money in energy drinks?! |
| Quote: |
The benefit to Red Bull comes from exposure of its brand. It has the most prominent logos on the cars of both Red Bull Racing and its sister F1 team, Toro Rosso, which is based in Italy and is also owned by the drinks company. Red Bull’s Advertising Value Equivalent (AVE), the price it would have to pay to buy a similar amount of on-screen exposure, came to an estimated $283.2 million last year.
In just the past five years Red Bull has gained an estimated $1.6 billion in AVE from F1 which alone offsets the $1.2 billion it has spent on Red Bull Racing as well as its investment in Toro Rosso.
Red Bull which sold 5.2 billion cans in 2012 giving it record revenue of $6.7 billion |
I assume it works the same way when we see the likes of Svindel on the podium or other sponsored athletes.
the full article is here http://www.forbes.com/sites/csylt/2014/04/03/revealed-red-bulls-1-2-billion-bet-on-formula-one/#2715e4857a0b291f75116669
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FAQ
