 Poster: A snowHead
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The operators of Aviemore's mountain - Cairngorm - have presented their 2004-5 annual report, with a claim that the lifts and facilities are now in marginal profit (following a deficit of £1.8 million in 2001-2).
Cairngorm Mountain has switched its empasis to being a year-round visitor attraction, with "a shift in staff culture" ... According to the company's chief executive Bob Kinnaird "we now actively promote those products and services that contain physical, sensory, aesthetic, psychological, cultural and spiritual aspects through which people seek to become inspired with a passion for Nature and a desire to live environmentally sustainable lives.”
More detail in this news release to the SCGB site.
All this has come at the price of some criticism from regular (or would-be regular) users of the hill who want to slide it, rather than take the return funicular trip. Cairngorm sometimes comes in for criticism from skiers when it's slow in getting the lifts going after a good snowfall.
If you're a Cairngorm skier, do you hold a season pass, and/or do you think the hill is well run? How do you rate it, in comparison with the four other Scottish ski areas?
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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| Quote: |
| "we now actively promote those products and services that contain physical, sensory, aesthetic, psychological, cultural and spiritual aspects through which people seek to become inspired with a passion for Nature and a desire to live environmentally sustainable lives.” |
What dreadful guff! I think I'd rather listen to Mendelssohn's Scottish Symphony for all that - a lot more environmentally sustainable!
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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| David Goldsmith wrote: |
According to the company's chief executive Bob Kinnaird "we now actively promote those products and services that contain physical, sensory, aesthetic, psychological, cultural and spiritual aspects through which people seek to become inspired with a passion for Nature and a desire to live environmentally sustainable lives.”
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All those aspects were covered in the old days, when a liftie would hit you in the head with a shovel for queue-jumping:
physical = "ouch"
sensory = "yep, that was definitely my head you got there"
aesthetic = "Ah, that's a well-crafted shovel"
psychological = "I'll think twice about jumping the White Lady queue again"
cultural = "that shovel-swinging technique must have been passed down from father to son for generations..."
spiritual = "Oh my God, my head hurts"
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