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Rossignol's former owner strikes gold - for the second time
 Poster: A snowHead
Poster: A snowHead

Earlier this year the surf-based company Quiksilver bought the major French ski maker Rossignol for $320 million, bringing huge fortunes to its long-time owner Laurent Boix-Vives (and family).

Now, Boix-Vives is being awarded a five-year consultancy contract worth $4.6 million. This report from MSNBC.
Quote:
Quiksilver wanted to be able to tap into Boix-Vives' storehouse of knowledge in preparation for marketing and branding the company for its coming 100th anniversary, as well as for the 2006 Winter Olympics in Italy -- all of this despite the fact that sales and profits at Rossignol have been declining for several years now.

So, how will Quiksilver's investment turn out?
It'll be interesting to see!
ski holidays
ski holidays
 Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person

Seems to be the in thing at the moment as Addidas is in the process of selling Saloman
latest report
latest report



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