 Poster: A snowHead
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I've just scanned through the men's fitness Jan issue and have been taken in by their sale pitch on skiing. I see that back country is the place to be and the skis I need are only £500 and the goggles around £200 a pair. I'm assuming I need a binding (?).
They've also got a piece on jackets which is good. Only another £450 and I should only require a few bits more before I can venture into one of the chute type things I can see in the photo. I'm particularly looking forward to skiing that soft snow really fast on that steep slope. I thought it looked fun . The photo really is good.
The caption reads :
"carving through deep powder on steep slopes can release avalanches, making it a dangerous strategy, but when its a beautiful shot like this is
, ...the outcome its worth the risk" (!)
I'm sold Im booking my holiday .... Hang on .... I've got no money left,m
Last edited by Poster: A snowHead on Wed 6-11-13 17:53; edited 2 times in total
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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Serves you right for buying a magazine with a guy on the front - that's your first fail right there!
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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It started a long time ago when i was a confused pubescent .... 
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You need to Login to know who's really who.
You need to Login to know who's really who.
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hang on - January Issue are you working on your get your 6 pack back post Festive blowout already?
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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No, .... just my festive blowout ! 
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You'll need to Register first of course.
You'll need to Register first of course.
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| Quote: |
I see that the Black Country is the place to be
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FIFY
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It just sums up in one edition of one mag all that is wrong. Elitist, backcountry only, and a glib throwaway remark saying its worth the risk for a photo.
The blurb is all about the "sale" of product. The gist is spend the big money on this kit which will let you ski here easily and you can have the photo to prove it.
I know its marketing but I think its an irresponsible strategy.
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You'll get to see more forums and be part of the best ski club on the net.
You'll get to see more forums and be part of the best ski club on the net.
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limegreen1, Absolutely agree.
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limegreen1, nicely done! Sells ads, tho, I guess... 
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snowHeads are a friendly bunch.
snowHeads are a friendly bunch.
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I did think recently when reading the ski club magazine article on kit to get started, that if you added up all the gear they suggested you would have spent 000's before you even got near a slope and the list did not even include ski's.
It must put a fair few people off the sport when they read things like that. First time I went as an adult I went to Tk Maxx got everything I needed apart from goggles for £200 and I am still using all of it now 5 years later, so it really does not have to cost the earth.
G
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And love to help out and answer questions and of course, read each other's snow reports.
And love to help out and answer questions and of course, read each other's snow reports.
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What's wrong with marketing skiing in that way? Personally what inspired me to get into skiing were ski movies, inspiring skiing, huge mountains, cool gear, I was hooked. Would you prefer ski marketing to feature middle aged, slightly overweight piste cruisers from the home counties, wearing their favourite jacket from the year 2000? One, who on earth would pay for such an advert, and two, who would be taken in by it?
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| Quote: |
| What's wrong with marketing skiing in that way? |
Nothing wrong with it but it might make people think it's a dangerous sport that costs thousands to get in to. Although the alternate ski marketing you mention would be very funny I don't think it needs to go to that extreme 
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You know it makes sense.
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I just thought it rather an irresponsible way to sell a "camera". the photos is obviously the dream, the kit advertises the accessibility and your hooked. Who wouldnt be .. It great marketing but the inference that you can buy this and go to where this skier is whilst your mate takes a stunning photo of you, falling off a mounatin or being buried, with the fantastic camera, because the shot will be worth it, is my point.
To a degree its akin to, when people flood into the rental shop after a big snowfall to get the fatties out, as theyve heard the fatties make everywhere accessible as theyre easy to ski ..... and theyre going to at last give that powder a go like they do in all the mags. How many of those get asked re their mountain craft, or get asked if they want a transc , shov prob pack ?
im far from people having to be nannied but there should be / or should there be ?, some onus of responsibility rather than just taking money.
i think next time i will just opt for a "jazz" mag, ...
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Otherwise you'll just go on seeing the one name:
Otherwise you'll just go on seeing the one name:
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all mags sell everything that way. Hardly a surprise. I hate it too, but that's marketing. jimmer, they'd struggle to find piste cruisers who are only slightly overweight. 
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Poster: A snowHead
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So this was an ad for a camera? I don't get it, surely it's better to say that avalanches are a hazard, rather than not mentioning them at all?
Yes the ski industry glamorises skiing powder over other aspects, possibly more people die because of it, but it's everyone's own decision to go ski that stuff. I don't think many people on rental skis are dying in avalanches though, there's a very strong positive correlation between avalanche education and dying in an avalanche, much more experienced and educated people die than uneducated.
People who enjoy taking risks, are going to take more risks, I do and I have the scars to show where it went wrong, but I don't regret getting sucked in by the marketing at all.
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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You need to Login to know who's really who.
You need to Login to know who's really who.
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The obvious reason why more educated people die is that they spend more time in the backcountry and are more likely to push their limits there.
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Indeed. More world class skiers then middle aged intermediates die or seriously injure themselves whilst tearing downhill at breakneck speed but that doesn't mean the MIAs wouldn't be at greater risk if they did it.
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FAQ
