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Would you buy a ski holiday from your newspaper?
 Poster: A snowHead
Poster: A snowHead

There's nothing particularly revolutionary about the idea of newspapers selling holidays, as special readers' offers.

This blog from Dominic Basulto on Corante.com suggests that the New York Times is going into the travel business in a much bigger way by launching ExploreNewEngland.com, selling ski holidays (among other attractions of New England) with editorial advice from their own journalists and readers' bulletin boards etc.

I guess newspapers could end up selling us everything from TV satellite dishes (now there's a thought) to ancient Persian carpets, but is it a good idea?

Are newspapers skiing their way into a full-on conflict of interests, as they clutch at obvious revenue sources?
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latest report
 Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person

David Goldsmith, I used to run a small chalet operation and we got most of our business through small-ads in the Observer. A hop skip and a jump from full on sales no?
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 Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?

I would have thought that journalists' work being merged with a holiday sales operation by the same newspaper is quite a hop, but one wouldn't wish to be wholly puritanical. The test of the operation is what pans out.
ski holidays
ski holidays
 You need to Login to know who's really who.
You need to Login to know who's really who.

My Mum recently went on a coach trip in Spain, that appeared to be exclusively for Torygraph, Grauniad and Thunderbox readers (who did apparently self select into groups according to their particular chosen rag). Not sure whether there was any particular involvement for the newspapers themselves.
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latest report
 Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.

David G, I'm not sure that's the implication is it? And if it is, is one too cynical to suggest that buying a holiday from a "journo" who hasn't been to a resort isn't any worse than believing the resort review of a "journo" who's never been there?

Absolutely no offense intended to the journalistic profession, although it seems that sadly it is a dying art...
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snow report



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