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Selling St Moritz to the Thais
 Poster: A snowHead
Poster: A snowHead

A five man St Moritz sales team apparently books itself a trip to Bangkok each year in an attempt to penetrate its lucrative ski market. Perhaps they're there for some lessons in après-ski. This from the Bangkok Post:
Quote:
Best of the Alps team is in town this week - all five representatives of St Moritz, Switzerland's elite Swiss ski resort community. It proffers the question, why would a winter resort be promoting its goodies in Thailand? We all know that most visitors from Asia head for the Rolex shops rather than the forested Alpine slopes, but even if they fancied a trip to expensive St Moritz they would have to opt for a downhill spin through the green meadows on mountain bikes this time of the year.

Asked to comment on the annual St Moritz sales visit to Thailand, a travel agent told me the abiding message gleaned from these annual missions is the air is clean in alpine Switzerland.

This was echoed by an executive who sells ski holidays in Europe through a network of websites.

"I would be surprised if the Bangkok market could generate 20 bookings a year to ski in St Moritz," he said.

http://www.bangkokpost.com/en/Horizons/12May2005_hori05.php
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