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Man in red bow tie tells ski industry how to get its act together
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Poster:
A snowHead
Poster:
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An expert on the 'baby boom' generation and ageing demographics has warned American ski resorts that they have to make specific practical changes to secure growth (or prevent decline) in the years ahead.
Joseph F. Coughlin - a member of the White House Conference on Ageing - has advised the National Ski Areas Association to focus on keeping old people happy, with a prediction of an increasingly influential female clientbase for ski resorts.
This report from
Mountain News.
Quote:
Coughlin said a major industry challenge going forward will be to keep its special relationship with customers by finding new ways to delight a generation notably more self-centered and demanding than previous ones, to apply rapidly advancing technologies to the task, and to pay attention to a shift of economic and social power within the boomers from men to women.
Are you a baby-boomer (one of the generation born in the years after the Second World War, probably with more than one sibling)? Or are you a post-baby-boomer?
Or are you a babyish booming poster?
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