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Salomon plans to train, finance and create a 'Chinese ski hero'
 Poster: A snowHead
Poster: A snowHead

The transformed Chinese economy may see the ultimate in a 'professional' sports champion. Salomon plan to finance the training, expenses and overall creation of a Chinese 'ski hero' to establish their brand in the country.
"You need a hero to cultivate a vast market. We plan to nurture a champ that wears Salomon skis. That would help establish the image of Salomon as the No. 1 brand,'' said Hitoshi Wakatsuki, who heads up a staff of nine Japanese that will begin working with the Chinese this season...
The objective is motivated by an 80% slump in ski sales in the battered Japanese ski market, compared to what is perceived as the huge potential in China, where Salomon only sell 2000 pairs of skis per year at present.
This report from Asahi.com.
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