 Poster: A snowHead
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The Italian Alpine town in the Valle d’Aosta region decided to revert to its original name 'Le Breuil'. It was a decision that was to last just 24 hours.
A village located in Italy's Val d'Aosta on Thursday reverted to its original name 'Le Breuil' - the name before it became Cervinia in 1934, named after the resort's famous peak, Monte Cervino- also known as the Matterhorn. Its modern name was given as part of a drive by Benito Mussolini to Italianize many northern place names, giving them Italian ones instead of French or German ones. Many municipalities in Val d'Aosta became known under new Italian names, as did many municipalities in Alto Adige-South Tyrol on the Austrian border.
The process of changing the town's name back began in 2011, and Valle d'Aosta's regional president, Renzo Testolin, signed a decree last September which formalised the switch.
"Cervinia will not disappear in the collective memory," explained Jean-Antoine Maquignaz, the former mayor who began the process for the recognition of historical names in the region. "It is one of the most famous ski resorts in the Alps," he told the Turin edition of Corriere della Sera. The move meant the roundabout sign welcoming people to the historic centre of "Breuil-Cervinia" and road signs towards the slopes would have to be taken down.
The decision sparked an outcry from locals who expected it to bring a mountain of bureaucracy, and from Prime Minister Giorgia Meloni's rightwing Brothers of Italy party who described it as "worthy of the Taliban". 
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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Good to see it's not just UK politicians that are missing brain cells, business acumen, and common sense.
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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Cervinia was a great marketing name, if nothing else
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You need to Login to know who's really who.
You need to Login to know who's really who.
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Sauze d'Oulx changed their name back from Salice d'Ulzio a long time ago. Italians of a certain generation from the valleys still refer to 'Salice'.
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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Then there’s all the multilingual confusion around Sud Tirol.
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You'll need to Register first of course.
You'll need to Register first of course.
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They're just catching up with Palisades Tahoe fka Squaw Valley. And it has stuck; its easier to change the name of a place if you own it, I guess.
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