Why?
Well this is mainly up to you: snowHeads might have saved you money, given you great advice, made you friends or just generally entertained you. People value snowHeads for all sorts of different reasons and many choose to do a bit in return to keep a good thing flowing and growing.
How much?
Your mate might have a wikid site, right, that's gettin really busy cos there was like 200 people on it last month and he runs it all off his Dad's computer, like, without him even knowing... and dat. But, snowHeads is getting really busy on a rather different scale - for example, in the last 12 months we have served 14 million pages. We run 3 servers across two machines in order to keep it all flowing securely and apart from the expense, it's more than a full time job maintaining and managing it all. We're trying to get more things done that people say they think snowHeads ought to be doing and that takes manpower and other resources.
This all needs to be paid for - so we figured we'd give you a choice
The main ways in which you can support snowHeads are:
1) you can, effectively use snowHeads for free just by looking at adverts for us, but do be sweet and click on them once in a while
2) you can use companies who pay snowHeads a commission.
3) you can support us directly by donating or becoming one of our core of subscribers.

Donating: everything helps!
Donate £5 or over and we'll update your user rank to 'snowHead' permanently to say thanks.

Subscribing:
This gets you a few extra site features, the power to switch advertising on or off, discounts on snowHeads trips and products and even discount on a growing number of third party products.

You get 12 months 'super-snowHead' subscription for £30.
Or, set up a regular annual subscription of £25/yr

The 'prestige' rank of 'mega-snowHead' is for any one who donates over £50. TBH you don't really get anything extra for it other than our gratitude and perhaps a nice warm feeling

A subscription of £5/mnth will earn a 'snowHead' to start with, then a 'super-snowHead' on the fifth month which will remain while your subscription remains active.