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London Ski show 400% growth in Family visitors Dates for next year announced
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A success like sno-Vole?
From VOSmedia PR
Quote:
Ski and Snowboard Show confirms visitor growth and 2013 dates
VOS Media, organisers of the Ski and Snowboard Show, which closed last Sunday, today released initial attendance figures that reveal a growth in visitor numbers and participation across all areas of the show. The show was situated in a half term dateline for the first time since 2007 and this, combined with the onsite offering, resulted in a large increase in family visitors to the show and a provisional 12% growth in visitors overall. This means that the UK’s biggest Ski and Snowboard Show has reversed a 2 year decline in attendance despite tough market conditions for niche consumer events. Provisional attendance figures show a total attendance across the 5 days of 34,672 visitors.
VOS Media had changed the structure of the show for 2012 to encourage greater participation and interaction, given the projected increase in family attendance. The success of this strategy is borne out by the initial figures with
a 400% increase in family attendance
year on year. Over the 5 days of the show:
More than 600 new participants were introduced to the sport through the free ski and snowboard lessons provided by the Warren Smith Ski Academy
263 received tips from top freestyle pros on the Salice Airbag
The ice rink hosted over 4,000 skating sessions
650 thirsty visitors participated in the Virgin Wine and Beer Boutique tasting experience
VOS Media has confirmed that the 2013 show will also be held at Earls Court 2 in the same week as the 2012 show, 30th October to 3rd November 2013. This means that the show will take place during the school half term holidays with the plan to increase opportunities for interactivity further.
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