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2 Million Ski Helmets Sold Last Season
 Poster: A snowHead
Poster: A snowHead

The SnowSports Industries America (SIA) reports that the snowsports market was worth US$2.9 billion trade in the USA last season, and 1.2 million snowsport helmets were sold, up 23% on a year earlier. That indicates about 2 million snowsport helmets were sold worldwide last season.

Based on their public data, the average trade selling price (ASP) of a winter boot was roughly US$100 / £70.

Quote:
Sample of highlights in the report:

Snow sports market sales reached $2.94 billion last season, second only to sales during the 2007-08 season that brought in $3 billion.

- Apparel sales $1.1 billion
- Equipment Sales $799 million
- Accessories sales $1 billion

Hot trends in the market that are expected to continue through the 2010-11 season include:

- Helmet sales increased 23% to 1.2 million units sold.
- Reverse camber snowboard sales increased 26.5% in units and brought in double the dollars sold last season.
- Backcountry ski sales were up 57% in units sold through the 2009-10 season.
- Winter boots brought $87 million into the market last season as snow sports retailers sold 877,000 pairs of boots.
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