Poster: A snowHead
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Of course it was flawed research - and god knows why our own journalist is bringing it up here.
This is how it goes:
1) Insurance Company/Detergent company/charity/lobby group/whatever wants to increase "Brand awareness"
2) They realise that it is cheaper to buy editorial space than advert space these days.
3) Commission study with poor and undisclosed methodology (what was the response rate? what was the wording of the question? Were the punters asked when in the bar? etc etc)
4) Look for the most "newsworthy" statistic they can abstract from it,
5) Slip it into a press release and pass it to tame and lazy journos.
6) Hey presto - a news story raising the profile of the "brand"
In this case - the morethan "spokesman" Pete Markey also just happens to be their director of marketing
Ernst Goldsmith, rather than just regurgitating these lame third hand stories - why not actually apply your undoubted skills to some critical analysis of the content and the motivation behind them?
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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"The survey" is a PRs surefire way of getting some column inches for the client. I'm not saying it is all made up but let's say that the stats are somewhat freely interpreted. Insurance companies are always at it and they all follow a pattern in that the "result" of the survey chucks out some shocking news otherwise it wouldn't get printed (man bites dog etc). The other week we were told that, unless we all start wearing ski helmets, 74.3% of us would be dead by lunchtime... or something like that. Lately we've been told that 12% of skiers are uninsured but 98% of skiers are involved in 3 alcohol-fuelled fatal accidents each day so better go buy some insurance etc etc. It really is a load of old codswallop but here we are talking about an insurance company called Less Than so it works.
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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In a recent in-depth survey 100% of snowHeads (stoatsbrother) stated that they wanted
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Ernst Goldsmith to stop regurgitating lame third hand stories
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You need to Login to know who's really who.
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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Bode Swiller, brilliant - you even have the selective quoting done properly
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You'll need to Register first of course.
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youngeratheart, couldn't agree more!
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youngeratheart, to be fair the Swedes and the Finns are even worse. But yes, I do agree!
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stoatsbrother wrote: |
Ernst Goldsmith, rather than just regurgitating these lame third hand stories |
Perfectly respectable thing to do - standard bovine reportage. Anyway, I wrote it for Swiller - not you.
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You'll get to see more forums and be part of the best ski club on the net.
You'll get to see more forums and be part of the best ski club on the net.
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snowHeads are a friendly bunch.
snowHeads are a friendly bunch.
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youngeratheart wrote: |
but drink less and really enjoy your skiing. |
So that's where I've been going wrong!
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And love to help out and answer questions and of course, read each other's snow reports.
And love to help out and answer questions and of course, read each other's snow reports.
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I don't drink at lunchtime when skiing & don't drink to excess in the evening. I may feel a little 'tired' in the morning but not as bad as a hangover & sick. I've spent a lot of money to ski, not to spend skiing time in bed
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You know it makes sense.
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Being badly hungover skiing is something everyone has to experience and the advantage is if you're sick you just cover it up with snow - simples
It would be interested to see what the Russian stats are - someone explained their keen drinking habits when I questioned the Russian no drinking in the airport signs in one of the small French airports. I reckon the fumes over 1850 must be pretty powerful of a morning.
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Otherwise you'll just go on seeing the one name:
Otherwise you'll just go on seeing the one name:
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Ernst Goldsmith, all I am suggesting is that you to be a bit more critical and analytical about the things you regurgitate - which I would have thought would appeal to your instincts and intellect. Not just lazy cutting and pasting of others' stories.
"Insurance company marketing manager seeks to get publicity by accusing Brit skiers of being drunk" might have been a more interesting headline?
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Poster: A snowHead
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Helen Beaumont, why thank you my dear
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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stoatsbrother wrote: |
Ernst Goldsmith, all I am suggesting is that you to be a bit more critical and analytical about the things you regurgitate |
But isn't this a bit like a radio 'phone in'? Spin (or rather not spin) the story as a journalism jockey, with whatever faults may exist in the raw reportage. Invite the listeners/surfers to 'phone in'.
If I (the link-gibbon) get too inolved in the critical analysis, then who else needs to be involved?
People don't expect snowHeads to be the Harvard School of Journalism. They breeze in and out of here for a bit of fun.
Last edited by Obviously A snowHead isn't a real person on Wed 20-01-10 11:54; edited 1 time in total
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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You need to Login to know who's really who.
You need to Login to know who's really who.
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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Charlatanefc wrote: |
tied to a chair, mouth clamped open, and force fed booze |
I never saw that as an option ?! Where do I sign ??
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You'll need to Register first of course.
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After skiing for 6-8 hrs I usually have a beer with my meal, watch the news on telly, go over the ski edges with diamond stones, wax if needed and then fall asleep.
Wakey, wakey, rise and shine for the first lift of the morning
Not typical, huh?
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You'll get to see more forums and be part of the best ski club on the net.
You'll get to see more forums and be part of the best ski club on the net.
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alex_heney, not been my experience of bashes at all. There's always been heavy drinking groups and groups that only have one or two. There's never been any pressure to conform to any stereotype. If people just want to have tea and cakes at 5pm and go to bed so be it..... I certainly wouldn't feel threatened if the majority were tee-total for instance.
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snowHeads are a friendly bunch.
snowHeads are a friendly bunch.
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alex_heney, the 5BB was pretty tame actually. No one looked like they were suffering from anything other than gluttony and lack of fitness.
MSB 2008 on the other hand... but most people were fairly quiet.
Anyway - the S6BB is now - I believe - full or near it, and your mate could have actually posted asking for more information.
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And love to help out and answer questions and of course, read each other's snow reports.
And love to help out and answer questions and of course, read each other's snow reports.
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Axsman, oh God, and he's coming to the EoSB, isn't he? I like merry drinking and don't like shitfaced: the trick is to avoid sliding from one to the other. Mostly I succeed, but there have been one or two epic fails...
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You know it makes sense.
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Otherwise you'll just go on seeing the one name:
Otherwise you'll just go on seeing the one name:
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Hurtle, He is charm personified, and you will have a great time.
On the other hand it looks to me like you might have started a "Get Hurtle Shitfaced" competition
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Poster: A snowHead
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Charlatanefc wrote: |
alex_heney, not been my experience of bashes at all. There's always been heavy drinking groups and groups that only have one or two. There's never been any pressure to conform to any stereotype. If people just want to have tea and cakes at 5pm and go to bed so be it..... I certainly wouldn't feel threatened if the majority were tee-total for instance. |
I haven't been to a bash yet, but I was suspecting it was more a problem of perception than likely to be a real issue.
What you and others say more or less confirms that. I wouldn't have minded coming to the 6BB, but I needed something cheaper this year.
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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Anyone thought about doing a survey on the instructors?
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"23% of Ski Instructors are drunk in the morning" |
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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freestyleandy, considerably more than 23% if the state of their cars is anything to go by.
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You need to Login to know who's really who.
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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Quote: |
"23% of Ski Instructors are drunk in the morning" |
I could post a photo from EOSB06 at this point
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when people start talking in units instead of pints i get a strange feeling of gloom ..
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CANV CANVINGTON, I find the feeling passes after two or three units though
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You'll get to see more forums and be part of the best ski club on the net.
You'll get to see more forums and be part of the best ski club on the net.
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Think you have totally lost it now - what has 'packing an off piste backpack' got to do with drunken skiing the next morning ???
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