 Poster: A snowHead
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A comment Martin Lindstrom made in his radio interview tour for Buyology ran something like this:
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Well, I think the most important thing we learned from the research study is that the concept of subliminal advertising, in fact, is much more powerful than we thought before.
And we actually did an experiment where we had two billboards; one billboard with a cowboy and another billboard with a cowboy, but this time with a logo of a famous tobacco brand.
Guess what? We learned that the billboard without the logo was doubly as powerful as the one with the logo, and that's the first time ever we learned that the power of the logo is diminishing, in fact the subconscious signals are really starting to be important in order to persuade people to buy more... |
So how many and which skis can you recognize from yards away -without- seeing the logo _or_ distinctive unique colour pattern?
My list (incomplete to be sure):
Volants.
Kastles (reimagined).
Rossi Quantums, Rossi Mutix, and now, of course, these: http://snowheads.com/ski-forum/viewtopic.php?t=50747
Salomon XScream
Elan Predator/Stiletto
Fischer (new RC4s, old Radarcs)
Fels Trinetics
Scottybobs
Atomic 9'11, Crimson, most Beta lobes though the squarer ones can be confused with some Blizzards, Metrons.
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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Was it the Rossi Course with the red blob?
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You need to Login to know who's really who.
You need to Login to know who's really who.
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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Dynastar course gs - I had a pair - the only ski's I have felt confident on in hard icy conditions.Mosha Marc,
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You'll need to Register first of course.
You'll need to Register first of course.
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Mosha Marc, Dynastar. Good call on the blob. I was also going to suggest the fat but pointy triangle tip shape and riveted plates on it.
Lizzard, missed the point again, eh?
Hint: it has nothing to do with packaged, overt advertisements and everything to do with things you see everyday and may not consciously notice. In fact, it sounds like you'd be a -prime- candidate for just this sort of marketing because you consciously locked out overt advertising.
For example, someone with your methods wouldn't have a clue about which -brand- the red blob on ski tips corresponded to.
But if the person with your methods saw red blobs on the hill and then walked into a ski shop and saw red blobs on a set of skis, I bet that person would ask to try them.
In fact, the ski shop staff could conceivably steer that person's attention to whichever ski they wanted just by Velcroing red blobs onto the tips.
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comprex, K2 Extreme, K2 Coomba, any Black Crows, the old Rossi 7Gs
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| Patch wrote: |
| the old Rossi 7Gs |
by the VAS plates?
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You'll get to see more forums and be part of the best ski club on the net.
You'll get to see more forums and be part of the best ski club on the net.
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rossi open - see through tip
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| comprex wrote: |
| Patch wrote: |
| the old Rossi 7Gs |
by the VAS plates? |
wasn't the 4s the first with the plates?
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snowHeads are a friendly bunch.
snowHeads are a friendly bunch.
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daehwons, believe so, trying to remember if the 7S had two per ski.
I'm thinking of relaxing the colour rule because the Rossi teal was so distinctive, but I don't think I should.
It comes to 'what is a logo?'
The Atomic Beta red with black and white checker is durn near a logo, the Volkl Zebra stripes, etc, are close enough to logos for Martin Lindstrom terms IMO.
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And love to help out and answer questions and of course, read each other's snow reports.
And love to help out and answer questions and of course, read each other's snow reports.
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comprex, uhh, all of them? i.e. any ski you want to throw at me?
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Actually the "cool" bit is being able to date any ski/boot/binding since ~1978
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You know it makes sense.
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| comprex wrote: |
So how many and which skis can you recognize from yards away -without- seeing the logo _or_ distinctive unique colour pattern?
My list (incomplete to be sure):
Volants.
Kastles (reimagined).
Rossi Quantums, Rossi Mutix, and now, of course, these: http://snowheads.com/ski-forum/viewtopic.php?t=50747
Salomon XScream
Elan Predator/Stiletto
Fischer (new RC4s, old Radarcs)
Fels Trinetics
Scottybobs
Atomic 9'11, Crimson, most Beta lobes though the squarer ones can be confused with some Blizzards, Metrons. |
None at all, and neither could anybody who isn't a total ski geek.
Are you honestly saying that if somebody turned all the photos in a ski review into silhouettes, you could still recognise all of that list (and more)? Because from 50 yards, you won't be able to see the other little distinguishing things, you will only really be able to see the shape of the ski.
You may have that much in depth knowledge of different skis. But I doubt if more than 1% even of skiers as keen as those on  would.
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Otherwise you'll just go on seeing the one name:
Otherwise you'll just go on seeing the one name:
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Poster: A snowHead
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| comprex wrote: |
Mosha Marc, Dynastar. Good call on the blob. I was also going to suggest the fat but pointy triangle tip shape and riveted plates on it.
Lizzard, missed the point again, eh?
Hint: it has nothing to do with packaged, overt advertisements and everything to do with things you see everyday and may not consciously notice. In fact, it sounds like you'd be a -prime- candidate for just this sort of marketing because you consciously locked out overt advertising.
For example, someone with your methods wouldn't have a clue about which -brand- the red blob on ski tips corresponded to.
But if the person with your methods saw red blobs on the hill and then walked into a ski shop and saw red blobs on a set of skis, I bet that person would ask to try them.
In fact, the ski shop staff could conceivably steer that person's attention to whichever ski they wanted just by Velcroing red blobs onto the tips. |
This is true. The reb blob (or Contact System I think it was officially called) and the see-through Rossi Open System, both sold way more skis than they were entitled to. See, we're all very simple souls when you boil us down and well-executed simple ideas are the most effective. At that time Dynastar gave, or sold cheaply, blob skis to just about any good skier. Result was that not-so-good skiers noticed that good skiers all had blobs. The result was inevitable. A triumph of marketing over performance. Brands these days don't manage to differentiate themselves in anything like the same way. Graphically all a bit intermingled.
A few decades ago in Verbier I met a Kiwi ski bum who couldn't afford to buy skis. He chatted up the guys at a ski shop and managed to salvage a few odd skis where someone had snapped one. He ended up with a 210 GS ski on one foot and a 223 DH ski with 13cm cut off the rear on the other foot. He could ski down anything and with some style. I find it hard to criticise any of today's production from any manufacturer.
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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| alex_heney wrote: |
None at all, and neither could anybody who isn't a total ski geek.
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Ski geeks would recognize the branding or the model. They would be able to -map- the distinguishing feature into the field of ski candidates.
Non-ski-geeks would still see the distinguishing feature, and even conceivably register it as positive or negative.
For a non-ski-geek, being able to map the distinguishing feature into the field of ski candidates isn't necessary. It is done at the ski shop.
The question was
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Are you honestly saying that if somebody turned all the photos in a ski review into silhouettes, you could still recognise all of that list (and more)?
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50 yards may have been hyperbole to get the point across, but 10, 15, even 20 yards is very feasible.
The RC4s have hollow tips. The XScreams have stiffener arms on top. The Mutix have arms behind the binding. The Dynastars had blobs. Those Elans are thinner than some cross-country skis. The Scottybobs and Fischer Radarcs and Atomic 9'11 are clearly asymmetrical, each in their own distinct way.
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You may have that much in depth knowledge of different skis. But I doubt if more than 1% even of skiers as keen as those on :sH: would. |
Again, the average skier being able to correlate the distinctive feature to the actual brand and model *is not required*. That is done at the shop or at the magazine or at the online forum, at which point it can be used as a recognition tool to drive sales.
All that is required is for the skier to consciously or unconsciously notice the distinctive feature. ZERO knowledge of skis required.
Hollow tips observed at Val d'Isere worlds or local club race? Let me try those please. Skier points. Clerk fetches Fischers off the rack.
Ski geeks have some hope of resisting because they track the feature consciously and map into skis on offer immediately. The point of this thread is to identify distinguishing features that already exist on the skis we know about.
'Know thy wallet's enemy'
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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Zag skis have a pretty distinctive shape I reckon I could pick out. At least the old Bigs do...
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You need to Login to know who's really who.
You need to Login to know who's really who.
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LOL! No idea at all. I skied on my hire skis for two whole days before working out what make/model they were. I decided to memorise it after trying to find my skis outside a mountain hut and realising 'grey skis and blue poles' was not a specific enough description!
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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queen bodecia,
according to the marketing model above, putting distinguishing features on hire skis is shooting oneself in the foot. 
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You'll need to Register first of course.
You'll need to Register first of course.
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comprex, indeed! LOL!
And I am especially useless... 
BTW they were Salomon Streetracer or something. Not the best hire skis I've ever had but certainly not the worst either...
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| arv wrote: |
| Zag skis have a pretty distinctive shape I reckon I could pick out. |
Good point, though Scott and others have encroached on that.
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You'll get to see more forums and be part of the best ski club on the net.
You'll get to see more forums and be part of the best ski club on the net.
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someone with your methods wouldn't have a clue about which -brand- the red blob on ski tips corresponded to.
But if the person with your methods saw red blobs on the hill and then walked into a ski shop and saw red blobs on a set of skis, I bet that person would ask to try them.
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Er, no. Said person would decide what he/she wanted in a pair of skis, ask the shop chappie for a recommendation based on these requirements and try that one. Which is how I ended up with the skis I currently have.
I am well aware that the weasels are devious little beasts, and I keep tabs on their covert activities as well as the above board stuff. I am, as I have pointed out, not stupid.
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| comprex wrote: |
| alex_heney wrote: |
None at all, and neither could anybody who isn't a total ski geek.
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Ski geeks would recognize the branding or the model. They would be able to -map- the distinguishing feature into the field of ski candidates.
Non-ski-geeks would still see the distinguishing feature, and even conceivably register it as positive or negative.
For a non-ski-geek, being able to map the distinguishing feature into the field of ski candidates isn't necessary. It is done at the ski shop.
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OK. I had misunderstood what you were suggesting initially, and thoughth it was about recognising the brand/model, rather than about being able to say "that ski" and describe it (or point it out).
I'm not sure that it really has as much effect as you suggest, but then I'm not the type of person easily lead in that way, and marketing departments rely on reasonable numbers, rather than all, or even most people folowing that type of lead.
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snowHeads are a friendly bunch.
snowHeads are a friendly bunch.
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And love to help out and answer questions and of course, read each other's snow reports.
And love to help out and answer questions and of course, read each other's snow reports.
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Knessil Bigfoot. The toes give it away.
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You know it makes sense.
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I can recognise red ones, yellow ones, blue ones, black ones, white ones....... 
Or if under a chair lift, just by looking at the bases, I can recognise K2, Salomon, Rossignol, Dynastar, Scott......
Does anyone in here collect train numbers too? Or bus tickets? 
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Otherwise you'll just go on seeing the one name:
Otherwise you'll just go on seeing the one name:
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X-screams . . . still
Bandits old and new
K2 are pretty distictive: Pontoons, Seths etc.
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Poster: A snowHead
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In addition to some already mentioned, I spot Atomic SL12 and the old SL11 slalom and GS
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Does anyone in here collect train numbers too? Or bus tickets?
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PMSL @ Guvnor,
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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'subliminal advertising'.... I wouldn't fall for such a thing. I don't know why, but I'll be looking out for White Dot Freeride skis though?????? I've read somewhere that they have no gimmcks and they are just good skis.
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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I've read somewhere that they have no gimmcks and they are just good skis.
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no gimmicks.... just a white dot
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FAQ
