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Killy attacks the TV appeal of ski racing
 Poster: A snowHead
Poster: A snowHead

Perhaps voicing the attitudes of millions, Jean-Claude Killy has criticised the way ski racing is staged for TV, turning off audiences and creating commercial problems.

Quoted in today's International Herald Tribune, the 1968 triple Olympic gold-winner says...

"Skiing has got some fairly decent-sized troubles. You just can't sell it to television properly. You can't have audiences at 11 o'clock in the morning and delays all the time. Your idol is going to be on television or in front of you for 10 seconds or 45 seconds. That's not good enough."

The International Ski Federation (FIS) acknowledges the problems, and the article draws attention to the number of race venues and limited time spent in each one by the racers. But what is being done about it? As author Christoper Clarey points out:

"It is a paradox that a sport that is so quick to embrace the latest technological leap in boot, ski or waxing technology is so slow to embrace structural change as its television presence in places like Germany, France and Italy diminishes and its prospective young fans are lured away by the myriad other winter and indoor diversions available."

To read the full piece, click here. And to comment, join the discussion on snowRacers, or vote in PG's opinion poll here on snowHeads.
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