Head has announced an alliance with the global environmental charity, Cool Earth, which will result in a worldwide environmental program. Cool Earth’s mission is to fight climate change head-on by protecting endangered rainforest. Head, a sporting goods company, has now made it part of the company’s mission to fight global warming. Through the partnership with Cool Earth, which began last month, Head is matching ten times its annual carbon emissions with avoided deforestation credits (rainforest carbon credits)....Head is committed to saving over 7,000 acres/28 km2 (per year) of mature rainforest from destruction -- which equals the size of more than 100,000 tennis courts or 7,000 American football fields.
Part of Head’s initiative with Cool Earth is to encourage sports enthusiasts and consumers to supercharge their own carbon responsibility with Cool Earth. All products Head manufactures and sells worldwide under the Head, Penn, Tyrolia, and Mares brands will soon feature information about Cool Earth and global warming issue.
The company is also launching a “Don’t pray for snow. Do something.” advertising campaign in September that will feature some of their well-known athletes including Olympic Medallist and World Champion ski racer Bode Miller. Austrian ski champion Herman Maier, who is also part of the Head Racing Team, will also be featured.
About Head:
http://www.head.com/ski/region.php
About Cool Earth:
www.coolearth.org