The makers of Cadog cheese, the legendary Welsh Cheddar, have teamed up with Snowsport Cymru Wales to be the title sponsor of both the Welsh Artificial Slope Championships and the European Artificial Slope Championships for 2007. The partnership will last until 2009, with Cadog also sponsoring the Welsh Artificial Slope Championships and the British Artificial Slope Championships during 2008 and 2009....The 2007 international skiing events will be held at Pontypool Ski Centre in South Wales in September, and are expected to attract over 150 competitors from across Great Britain and Europe. Both weekends of ski racing incorporate two days of slalom skiing and promise some of the most exciting skiing competitions held on artificial ski slopes this year.
Through partnership, Cadog will be promoting their cheese with free taster sessions at ski slopes across Wales. At the same time people will be given a taste of snowsports and shown the opportunities to take part on artificial slopes in Wales.
From:
http://www.snowsportengland.org.uk/phpnuke/html/welsh_skiing_gets_the_cheese-2095.html
For more info on Cadog Cheese see:
http://www.cadog.co.uk