Fall-line have just reported from the Manchester ski-show that Elan have officially announced their signing of the most photogenic skier on the planet: Glen Plake. Famous from countless films over recent decades, including the confirmed snowHeads' favourite, the
Blizzard of Ahhhs, Plake has always maintained a 'unique' profile in the industry.
The move is all the more surprising as he's been on
K2's for the last 20 years!
...
As part of the deal, Plake will be involved with the R&D department at Elan to create a new generation of freeride and freestyle ski shapes incorporating and using Elan’s ski building expertise and proprietary technologies.
Glen’s wife Kimberly will also join the Elan team working with the W Studio women’s program as a member of the design and development team. Kimberly Plake is a nationally ranked waterskier, as well as one of the hottest women mogul skiers in the USA.