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Austria (Tirol ) Visitor Numbers Up
 Poster: A snowHead
Poster: A snowHead

Last December their were new story's that Germans were staying at home---

https://salzburg.orf.at/stories/3333585/

It turns out this is not the case so far...

https://tirol.orf.at/stories/3336525/

Clear increase in German guests

The good booking situation and this circumstance are also due to the fact that Tirol Werbung focuses on "diversity and internationality" among guests. The market in Poland in particular, for example, is "a growth market" and there is also "a lot of potential" in the American market, according to Seiler. In addition, the company is very satisfied with the booking behaviour of its German neighbours: "There has been a clear increase in German guests so far."

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Take a look at the Visitor Figures for November and December. They are interesting...

Here you an clearly see the Growth & Declining markets and the Germans are not staying at home






https://www.fact.tirol/fileadmin/userdaten/Statistik/Laufende_Saison/WS_2025-26/Nov-Dez2025_Herku.xlsx

The figures are impressive and show that Tyrol is an absolute cash cow..

But this table is not proof that skiing is far from extinction confuses the economic power of a luxury product with the health of popular sport, which skiing once was, but no longer is.

What we are see a blatant social selection here. While the affluent Bouitique Hotel visitors from foreign countries (clear in the spreadsheet) occupy' the beds, in Austria –
Families, clubs and especially school trips – is gradually moving away. Skiing is mutating from a popular sport to an exclusive event for the upper few thousands

January Figurs have just been released and so far ....

There is a 2.3% increase in January and a 5.5% increase in overnight stays so far compared to last winter..

There is already talk of the best tourism winter ever,
snow conditions
snow conditions



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