 Poster: A snowHead
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Targhee just sent their mailing for next year's season passes, and included this graphic showing where the money goes which I thought might be of general interest.
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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That is interesting, thanks.
Only 24% on employees, but 16% on insurance and 6% on charitable contributions.
I take it that it's a not-for-profit outfit?
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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@Dylan_T42, for profit. Family ownership. Ironically, the same family that owned Vail many years ago.
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You need to Login to know who's really who.
You need to Login to know who's really who.
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So are they saying they specifically don't make a profit on season passes but do on other tickets, ski school, f&b etc?
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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@Dave of the Marmottes, or maybe "employees" also includes (owner) director salaries?
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You'll need to Register first of course.
You'll need to Register first of course.
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@Dave of the Marmottes, clearly they sliced it a certain way as you noticed. As for the level of profitability from the other rev sources you mention, plus lodging, they didn't say and we can't tell from what they did. My guess is that there isn't much profit from F&B or lessons as they are so labor intensive. Day tix and at-area lodging (which they control) probably are profitable.
So it isn't full kimono, of course. But I think the relative size of the pieces of pie is/are interesting.
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Now i’ve been down a rabbit hole reading Vail’s annual report. ‘Long term equity’ accounts for 60%+ of exec pay package. Nice.
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You'll get to see more forums and be part of the best ski club on the net.
You'll get to see more forums and be part of the best ski club on the net.
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I think we can all read between the lines well enough. An interesting chart anyway.
If Food & Beverage wasn't profitable, US ski resorts [eg Snowbird] would not run it as a monopoly. The same's obviously true for ski schools: where it's legally possible for them to "vertically integrate" and run that as a monopoly, they do. There's no free lunch, and no one serves it without making a profit either.
Season tickets will presumably be good for cash flow (something VR noticed...), but there's no way "hypothecation" of profits makes sense other than as marketing.
I'd guess that lessons are hugely profitable. Likely most folk are on zero-hours contracts, so the marginal costs are minimal: it's mostly profit. The massive fixed cost of the resort enables that profitability of course...
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