 Poster: A snowHead
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Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
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Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
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| Weathercam wrote: |
They've obviously been taken in by the brilliant copy writing and blogs on the Dope/Montec website  |
Please don’t tell me Dope have an 83 yr old Brit geezonaire writing their copy?!?!
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You need to Login to know who's really who.
You need to Login to know who's really who.
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Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
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@Dave of the Marmottes,
| Dave of the Marmottes wrote: |
| @James the Last, I don't think that's them. Which was kinda my point. |
'Kinda'. lol!
Well, I think Anna and Nat and Alfie look cool and gorgeous as well. But that notwithstanding I still wouldn't be marketing things that are supposed to be waterproof unless I was absolutely certain I knew about and understood the technical side of manufacturing.
It's always tempting to look at luxury goods and think "They make that for a fiver and sell it for £50, there's got to be space in there for me." The reality is that the marketing budgets take up most of that profit, and so many small businesses fail because they fail to allow enough margin for the unforseen. Covid. A batch of leaky seams. A container's worth of stuff being stolen uninsured. etc.
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You'll need to Register first of course.
You'll need to Register first of course.
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We have a local brand that seem sto be doing quite well. NWPD. The owner/designer has a decent online following. His videos go from lovely skiing, funny, to information and reviews of other kit. They don't really take themselves too seriously though. I got some socks for my birthday and they're good fun.
It's definitely a lifestyle thing though. He gets out to ski early, usually when it's dark. Opens the shop at 12-8. In the summer he goes to crafty style markets/shows and in between spends months living in his camper surfing.
https://nwpd.ad/en/
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| James the Last wrote: |
It's always tempting to look at luxury goods and think "They make that for a fiver and sell it for £50, there's got to be space in there for me." The reality is that the marketing budgets take up most of that profit, and so many small businesses fail because they fail to allow enough margin for the unforseen. Covid. A batch of leaky seams. A container's worth of stuff being stolen uninsured. etc. |
I think it's far easier to test the water by slapping a name/logo/design on stock tees/hoodies/beanies/ballcaps than it is to launch tech wear. But as you say you need an awful lot of digital marketing budget to convert that to sales beyond friends and family.
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| Weathercam wrote: |
| ... They've obviously been taken in by the brilliant copy writing and blogs on the Dope/Montec website |
I've not seen their marketing, but their designs seem like a refreshing change to me.
It's much sneered at by the middle aged snowboarding demographic, who are as conservative as old skiers.
| jtl wrote: |
| ... I still wouldn't be marketing things that are supposed to be waterproof unless I was absolutely certain I knew about and understood the technical side of manufacturing. |
Well I shared a helicopter with some young LA punks back in the day whose gear was not even supposed to be waterproof. I am absolutely certain that they didn't know anything about "the technical side of manufacturing". But then they weren't in the manufacturing business. Their DC Shoes brand did quite well, I believe. Their other brands were all bought up by mainstream snowboarding/ ski companies of the day.
I'm not a rag trade expert, but I humbly submit that "manufacturing" perhaps isn't the skill you need for success there.
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You'll get to see more forums and be part of the best ski club on the net.
You'll get to see more forums and be part of the best ski club on the net.
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I think Dope/Montec have done a really good job with market penetration. Looks cool and/or cute on appropriate age demographics and a bit tragic on middle aged men. And obviously sells at the price point they have it. As it's more than a bit "fast fashion" I'd probably worry about durability over a season or more but most users are unlikely to be clocking that sort of time.
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We want to extend our heartfelt thanks to all who engaged with this thread. Your insights have been invaluable, providing us with a wealth of feedback—essentially a free focus group, which is more than we could have hoped for.
Our initial aim was to find individuals willing to wear early samples of our apparel to generate pre-launch marketing material ahead of our official launch next year. To those who expressed interest, we'll be reaching out this weekend to arrange delivery of the samples.
We've noted the following key points from your feedback and would like to share our thoughts:
Age Range: While our initial collection is designed with an 18-35 age bracket in mind, we believe style knows no age. Anyone who feels young at heart on the slopes is welcome to enjoy our clothing.
Sustainability: Thank you for highlighting this crucial aspect. We're committed to balancing sustainability and cost across our range. We're in discussions with suppliers to incorporate recycled cottons and polyesters, as well as bamboo fabrics, wherever possible. Our focus on achieving this balance is part of the reason our technical wear is still in development.
Seasonaires and Durability: Our original post targeted seasonaires, as they are likely in-resort the most this year and can provide ample opportunities for product testing and photography. However, our primary audience is the average resort skier or boarder who spends a few weeks a year on the slopes. We'd be delighted for you to wear our clothing year-round, even for activities like walking the dog—that's what we do with our ski wear.
Seeing the Product: We hear you loud and clear. Samples are currently being photographed, and we plan to update our website with these images. We'll also showcase some early designs for our technical wear to give you a sense of the full range. This process will take a few weeks, and we aim to provide updates during March. We'll be sure to keep you informed and welcome your thoughts.
A few other points that made us chuckle:
Van Lifers: We wish! For now, it's the 9-5 grind in the UK for both of us.
Registered Company: Yes, we are a registered company. To sell online, we must publish these details, and we will do so when we go live with sales.
Spelling: We'll strive to improve. Apologies for any errors; we'll aim to be less Anglicised and more polished in the future.
Once again, a big, genuine thank you to all of you!
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snowHeads are a friendly bunch.
snowHeads are a friendly bunch.
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@CarveCollectiveApparel, cool. Thanks for re engaging - people do have experience of seeing many years of brands ebbing and flowing even if they aren't your core age group.
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FAQ
