US ski area runs ad apologising for statements about boarder’s death

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The Summit at Snoqualmie ski resort near Seattle placed ads in local newspapers over the weekend apologising for the way information was distributed about the death of snowboarder, David Pettigrew, at the resort last December.

Statements from ski-area officials at the time led the media to the mistaken conclusion that David was responsible for his own death by skiing alone in a roped-off area. The ads, which were paid for by The Summit at Snoqualmie, set the records straight and apologise to his family and friends for any pain the resort may have caused by tarnishing his memory.

...According to the ads, the 29-year-old boarder did not, in fact, act irresponsibly or recklessly before the accident that took his life six months ago. David did not actually break any rules, but was invited to join friends from the Alpental Ski Patrol on a "sweep" to check for anyone remaining on the slopes as skiing came to an end on December 7th 2005. According to the ad, David separated from the ski-patrol members in an area called "Shot 6, and that is when the accident occurred. He was not out of bounds at the time.

http://archives.seattletimes.nwsource.com/cgi-bin/texis.cgi/web/vortex/display?slug=apology18&date=20060618&query=Pettigrew+

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US ski area runs ad apologising for statements about boarder’s death

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