Whitedots without the dots. Likey or no likey?

A snowHead

I agree in that people don't generally buy Whitedots for the design. But then, folk who buy a ski purely for its looks surely aren't really Whitedot's target demographic.
IMHO people notice Whitedots because of the [hitherto] stand-out design then buy them because they are an excellent ski... and people can't realise that unless they notice them first.
True, make them less imposing and some people who wouldn't have bought them before might do so now, but how many sales might that cost you as a result of lost profile generally? I guess we'll find out... I might be totally wrong of course: the new designs might boost the brand to another level... after all, I've never actually made a ski Toofy Grin

A snowHead

How would we spot other snowheads from a distance, or find out which bar/restruant they were in without dots!

Well, the person's real but it's just a made up name, see?

You must be going dotty, to be going not dotty..

its a bit like making ribena with strawberries, and a coke can black .... just loses its identity and becomes just another can or drink amoungst the masses ..

you've built a unique recognisable brand over the years .. you need the dots in Whitedot ?

If people buy dots for the ski performance rather than the looks and that is the market aim ... then why get rid of the dots ?

Save the Dot !

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That is a very important issue @anarchicsaltire, but
I think I might have a [cunning] plan...

Anyway, snowHeads is much more fun if you do.

snowDots

Ladeez n genlemen I give you the new hybrid-brand
snowDots
(mind your eyes Spyderjon Shocked

)

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Then you can post your own questions or snow reports...

Harrison the Rabbit and I were descending Indren (in Gressoney) in something of a whiteout and came upon the refugio up there that's only accessible off-piste. There were 6 pairs of skis lined up outside, among them a couple of pairs of Whitedots stood out. I said jokingly "Let's stop, there are snowHeads here" and whatdya know, 4 out the 6 were!

After all it is free

@rob@rar,

*Ski* the Net with snowHeads

they still have the logos on the bottom - which is the part most people should be seeing anyway!
altum 114s delivered (thanks, Jon) and ready to rock and roll

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Seems they couldn't decide which DPS or Black Crows Freebrid they wanted to copy so they copied both...

snow reports

Seems a really ill-thought move to me. I would have thought brand recognition was important, so going from a design scheme that is instantly recognisable to something that isn't, is odd.

You know it makes sense.

I’m afraid I’m a bit of a peasant when it comes to skis. I really couldn’t care what they look like. To me, it’s a bit like asking what colour screwdrivers you prefer. They’re just a tool.

Otherwise you'll just go on seeing the one name:

Like the look of the asym Rags. Make me some with two layers of titanal and I'm in

A snowHead

A snowHead

Best thing I ever did was buy a pair of Dots.
I tested them at the EoSB a few seasons ago and was just blown away at how versatile they are.
I love them to bits and and am always getting into conversation with the locals here who are interested in a relatively "unknown" to them brand.
I have the Director CLs with a Marker F12 binding (thanks Spyderjon for the tip! ) I have had some epic deep pow days on them, a lot of very good skitours and some very fast piste skiing, there is just nothing they dont handle.

I wouldnt let the fact that the dots have gone deter me from buying my next pair, but I would prefer it if they stayed

Well, the person's real but it's just a made up name, see?

Still have the dots on the underside-as can be seen in the attached photo (Mr P Jnr in Niseko this week!) Very Happy

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@Perty,

Anyway, snowHeads is much more fun if you do.

@Perty, Perty is someone under all that powder??? (great shot btw)

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Thanks for all the feedback people, appreciate everyone taking their time to put their views forward! Who’s to say the dots won’t come back, we certainly liked the new look and found it refreshing and clean, and really that’s what we’re all about. Taste in graphics and new names are always the most controversial aspect within Whitedot itself I can tell you!
One of the reasons for a bit of a change is the refreshing of the new ski range that we’re working on and started with the release of the new ASYM and Altums, more to come next season with a range of free ride skis called the Ronde Series.

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@the_doc,
Maybe you could send out the skis with a (big) packet of dot stickers?

I do quite regularly get remarks about the "sick graphics" (that's a good thing here!) on my dotted whitedot collection

...oh and if you need any West Coast Ronde (and dot stickers) testing... wink

After all it is free

No teaser shots of The Ronde Series@the_doc, ?? Toofy Grin

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@the_doc, I occasionally see Whitedot prototypes in the wild here, so if you want any more on show in the Innsbruck area...

snowHeads are a friendly bunch.

The 3 blocks of colour seems a bit of a thing at the moment, some of the recent Movements are looking very similar.

snow reports

You know it makes sense.

@the_doc, Still like my Zero Ones better than my Movement Jams, just need to find where dad put my bindings for them when he cleared my ski stuff from behind the front door so I could get in with my trashed leg!

Otherwise you'll just go on seeing the one name:

A snowHead

Help!!

Whitedots without the dots. Likey or no likey?

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