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Ultra-keen Chinese go skiing in business suits
 Poster: A snowHead
Poster: A snowHead

The emerging ski boom in China - there are estimates that the number of enthusiasts will rise from 1.5 million to over 7 million within four years - is apparently pulling enthusiasts in any clothing they can lay their hands on.

Even their business suits ... with ties.

According to this survey of the Chinese ski scene in The Mercury News the rush to ski is partly due to the ease of learning ... compared to sports like golf.
Quote:
For newly affluent urban Chinese, skiing has become chic.

Quote:
Today, 13 ski and snowboarding resorts dot the barren, dry hills around Beijing, and projections are for several new indoor facilities to rise before the end of the decade.

There is ongoing controversy over the use of water for (outdoor) snowmaking:
Quote:
Greater Beijing authorities balk at expansion, saying the arid region can't sustain heavy water usage to make artificial snow. Beijing is in its sixth consecutive year of drought.
Last summer, the Academy of Tourism Development at Beijing International Studies University issued a report criticizing ski resort construction near the capital, saying the resorts consumed the amount of water needed by 42,000 people over the course of a year.

So, is a predicted quadrupling or quintupling of the ski population possible with these conflicts over water use?
snow report
snow report
 Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person

More about the skiing boom in China in this interesting article from China Daily, with a focus on how European ski equipment makers plan to cash in.

They have a way to go. Despite the sport reportedly accounting for 3 million participants, only 10,000 skis were sold there last year (350,000 in France) ...
... so there must be a heck of a lot of rental skis in China!
snow conditions
snow conditions
 Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?

But they'll be knocking K2 & other brands copies out straight out of the mould where teh real thing is made soon!
snow report
snow report



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