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Scottish ski resorts plan marketing blitz
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Poster:
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Poster:
A snowHead
Boosted by early snow cover and predictions of a snowy winter, Scotland's tourism marketing agency VisitScotland is planning a boost in activity for the five ski areas.
Two-for-one liftpasses will be offered, and internet-based bulletins for lifts and runs will be updated more frequently.
This report from
The Scotsman.
Quote:
Heidi Cordner, the active sports spokeswoman for VisitScotland, said: "We are using the growing number of connections to Ireland to market ourselves as an alternative weekend skiing destination as part of an overall Scottish package along the lines of 'Come to Scotland and have some skiing too'."
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