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Whats 2020 be crying out for? A new boutique snow megabrand!

 Poster: A snowHead
Poster: A snowHead
Gaudy trinket, MASSIVE sunglass and musky secretion costermongers, Dior, have smelt a surfeit of money sloshing about in the upper echelon of the ski market and decided that RIGHT NOW is the best time to get into the ski biz.

Enter the Dior Winter Ski Capsule (nope not joking); a range of his'n'hers clothing and equipment for the discerning cool cats. The line includes branded helmets, goggles, cashmere layers and technical outerwear tested to the ultimate levels of what the finer mountain bars and eateries can throw at them. Also, sets of skis, and a snowboard, made lovingly by AK, can be yours, and emblazoned with the Dior motif to get scratched to hell in a rack somewhere.

"These high-performance pieces, embellished with the Dior logo, combine cutting-edge expertise and minimalist design for a daring look," according to a spokesweasel.

Seems to be lacking on obvious pricing at the moment, but apparently the ski package is expected to weigh in around the US$8000 mark. Perfect for all those excess pennies you won't be spending on a trip this year.
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 Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
@Richard_Sideways, actually High Couture Brands have been doing this for years.



Years ago my OH did a Ski fashion shoot in Wengen with Tara PT wearing a lot of couture brands when the OH was a major Fashionista, Fashion Director Tatler Magazine, or it might have been "W" ?
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 Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
If you have to ask the price.....

Probably a bit insensitive all round given the state of the world and ski-tourism based economies but then fashion has never been about self-awareness over being fabulous daaaahling!
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 You need to Login to know who's really who.
You need to Login to know who's really who.
Can't help but think the model in the above photo is looking at the long thin objects in her right hand and wondering what on earth they are..."Errrmmm....earrings?".
Obviously on a snowy day, like all self respecting, furry collar sporting, fashionistas, I too see the sense of abandoning my thermals and baring my cleavage...

On the upside, after a couple of hours taking lessons with her hunky private instructor, the rest of her day involves lunch and then apres, leaving the rest the mountain to mere mortals..
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 Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
Well that's something else to look out for and laugh at in Ischgl (when not out on the mountain playing "spot the russian" - anything wearing lame, especially gold is a strong indicator).

I think the diamante* encrusted skis are still reigning champions in the "ohmyfeckinggod, look at this poo-poo!" shopping game.

* Though always a possibility they were real diamonds. I think everyone in our group had too strong a gag reflex just looking at them to touch them and check the price.
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You'll need to Register first of course.
Quote:

Though always a possibility they were real diamonds.

Now what was that about diamonds on the soles my shoes. Is it to reduce wear?
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 Then you can post your own questions or snow reports...
Then you can post your own questions or snow reports...
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 After all it is free Go on u know u want to!
After all it is free Go on u know u want to!
Luxury brands have had a good 2020.

LVMH (Louis Vuitton) shares have soared +15% on the Paris stockmarket this year.

The US 1% still have plenty cash.

While Europe burns, China is virusfree and booming again.

You can still ski across most of the US, South Korea, Japan, and China.

The new luxury ski products will be for Asia, North America, and perhaps Germany or Switzerland at a stretch.

They will sell well.
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You'll get to see more forums and be part of the best ski club on the net.
@Whitegold,
Suprised you know all that but you don't know that a rucksack is needed for skiing offpiste.
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