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A £65m snow dome for Swindon.

 Poster: A snowHead
Poster: A snowHead
Some images and further commentary here.....

https://twitter.com/DanOB1986/status/930513702775918593
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 Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person
Over the last 2-3 years Ive heard indoor slopes being banded around for Bristol, Swindon, Cardiff, Merthyr & one outdoor slope in some leisure adventure activity 4 zone resort being built in the Afan Valleys.
Wonder which actually gets of the ground first.


Split into five zones: Alpine, Forest, Trails, Xtreme and Zen, the resort will combine a unique mix of high-octane activities and relaxation all in one stunning location and we are excited to be working on such a ground-breaking project. The all-weather, all-year-round resort will be home to three outdoor ski slopes, forest-based zip wires and tree-top adventures, bike trails, an Xtreme sport centre, a state-of-the-art aqua park, indoor trampolining, relaxing spas and a central plaza featuring a wealth of bars and restaurants where guests and visitors can meet and socialise at the end of the day.


CEO of Snowsport Cymru Wales, Robin Kellen said: “We are delighted to hear of the development of what promises to be one of the most thrilling adventure resorts in the UK. NPD have brought together some of the world’s leading activity and leisure specialists to bring the resort to life and we are thrilled to be advising on such an ambitious and ground-breaking project. Our role will be to assist in the development of the artificial ski slopes and ensure guests visiting the resort’s Alpine Zone are giving the most authentic and enjoyable experience imaginable.

“The focus at Snowsport Cymru Wales is to develop and increase participation in snowsports, and help to identify and nurture the snowsport stars of tomorrow. Afan Valley Adventure Resort will provide a unique opportunity to attract a new generation of snow sport enthusiasts and we are very excited about the wealth of invigorating and challenging snow sports activities that will be available. The resort’s Alpine Zone is set to become a must-visit destination for those looking to enjoy all the thrills of a traditional ski resort - but without having to leave the country."

Boasting one of the most complete outdoor slopes in Britain, Afan Valley Adventure Resort plans three exhilarating runs, which will be open 365-days a year, whatever the weather. Incorporating the dramatic terrain of the Afan Valley, the runs will effortlessly blend into the stunning landscape to provide an adrenaline-pumping black run, down steep, breath-taking drops; a testing red run; and a gentler blue run, where skiers will be able to meander their way down a picturesque tree-lined course. With covered walkways and strategically designed runs to ensure maximum authenticity, Afan Valley Adventure Resort will provide an unmissable experience for novices and seasoned skiers alike.

Complete with drag and chair lifts, time gates, slalom courses, tubing, moguls, ski-school, kindergarten and toboggan runs for youngsters, the resort will also boast a stunning sky lounge at its summit, allowing guests to sit, relax and fully immerse themselves in the spectacular surroundings. With a traditional Nordic feel to all activities, the Alpine Zone will also be home to a well-equipped indoor centre which will include a children’s soft play area, ski simulators and zorbing – with a suite of steam rooms for those who want to unwind and get away from it all. Outside, continental markets, fire pits and an impressive array of authentic alpine bars and restaurants will add to the ambience and give guests that delightful après-ski feeling of being in the Alps.

Talking about the partnership with Snowsport Cymru Wales, Gavin Woodhouse chairman of Yorkshire-based Northern Powerhouse Developments said: “The inclusion of Snowsport Cymru Wales expertise is another huge boost to the resort and will undoubtedly help us deliver the best possible skiing and snowboarding experience. The UK holiday market is ready for a new leisure concept and by bringing together the most experienced and specialist international partners we are looking forward to creating a resort that will serve up a unique mix of exhilarating and unforgettable activities.”
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 Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?
Do indoor ski centres make money or are they a loss leader attracting customers to the shops ?
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They are a sweetener to dazzle the local council into allowing them to sling up 40 acres of shopping centre and 1500 houses on a floodplane. The revenue streams get built first then they'll conveniently run out of budget before the shiny baubles get built...
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 Anyway, snowHeads is much more fun if you do.
Anyway, snowHeads is much more fun if you do.
Peter S wrote:
Do indoor ski centres make money or are they a loss leader attracting customers to the shops ?
The Snow Centre at Hemel makes money, and clearly isn't made viable by the rent it gets from the one shop on site, Snow&Rock, or the profit from its own food and drinks outlet.
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You'll need to Register first of course.
SevenCapital Given Green Light For £270 Million Swindon Leisure Centre



Plans to build a 500,000 sq ft regional leisure scheme in Swindon have been given the go ahead, just four months after SevenCapital took the reins on the scheme.

Outline planning for the first phase of the £270 million development, which will regenerate the North Star site, and include updates to the town’s existing Oasis Leisure Centre, has been recommended for approval by the Council’s Planning Committee.

The development is set to be one of the largest of its kind in the UK.

Included in proposals are a 2000 square metre snow and ski centre, along with a 130-bed hotel, a 14-screen IMAX cinema with the largest IMAX screen in the UK, a new Hollywood Bowl and a number of other leisure attractions including trampolining and climbing. This will all be supported with a large number of new restaurant and retail units.

John Watkins, Director at SevenCapital, said: “This is the first and most important step to delivering this much-anticipated scheme for Swindon. Now we have outline planning granted, the work really begins on getting all the detail filled in ready to submit detailed planning in the New Year, after which we can get to work on making this project a reality.”


Cllr Garry Perkins, Swindon Borough Council’s Cabinet Member for Regeneration said "A lot of work has gone in to get to this point and I am delighted the Planning Committee has given its blessing to the outline plans. I know SevenCapital is eager to get on and deliver this fantastic scheme for Swindon, which will really put us on the map and provide a huge boost to our already booming local economy."
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 Then you can post your own questions or snow reports...
Then you can post your own questions or snow reports...
Great news for the W and SW areas.

It was mentioned there was a lot of discussion in the meeting around traffic and it will be interesting to see how they address the issue. If you know that area (I live just north of Swindon) then it’s quite centrally located and already has pretty large traffic challenges plus a ‘designer outlet’ village close by that attracts a lot of people. Swindon is an easy place to get to (M4, M5, mainline train) so fingers crossed they come up with a proposal that doesn’t delay things.

Purely selfishly.. it will mean no more 2 hour treks to MK or HH Very Happy
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 After all it is free Go on u know u want to!
After all it is free Go on u know u want to!
rob@rar wrote:
Peter S wrote:
Do indoor ski centres make money or are they a loss leader attracting customers to the shops ?
The Snow Centre at Hemel makes money, and clearly isn't made viable by the rent it gets from the one shop on site, Snow&Rock, or the profit from its own food and drinks outlet.


But did the ski centre already own the site from when it was a dry slope? Big difference in making a profit from your own asset vs paying for someone else's and making a profit on your ops on top.
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@Rusco, I use to live in Highworth in 1986 so vaguely remember the area, is this planned to be at the Oasis leisure centre? I recall that area was quite built up and cant think of there being a huge open area to build this?
.
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Ski the Net with snowHeads
boredsurfin wrote:
@Rusco, I use to live in Highworth in 1986 so vaguely remember the area, is this planned to be at the Oasis leisure centre? I recall that area was quite built up and cant think of there being a huge open area to build this?
.


Yes that’s the area. There is a bit of space at the front where they’ve demololoshed some old buildings which is maybe what they’ll use. There’s not a lot of obvious space to fill there as you say!.
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@Rusco, Thanks I was wondering..some of the plans sound like quite large buildings..
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